promo materials

Promotional Materials

Fliers or Posters

Most Christian bookstores will let you have a poster on their window and/or flier to include in bags at check out. Place in any prominent store frequented by ladies. Doors of ladies restrooms, included! If you’re looking to have custom posters professionally made to promote your business or organization, you should check out Super Cheap Signs’ website.
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Promotional Card

Promotional material the size of a business card is easy to hand to a stranger at the grocery check out line, a waitress, or a friend, as a reminder of the event.
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Radio Public Service Announcement

Your public and Christian radios will give free time to non-profits and churches. It can be as simple as a 30 second announcement such as:

Friends, get ready! An event is planned JUST for YOU! Debbie Taylor Williams, national Bible teacher, speaker, and author of Pray With Purpose, Live With Passion will be with us ___________(date) leading a P.R.A.Y. with Passion conference. Knowing God is sufficient to meet every need, this event is centered on 26 of God’s A – Z divine attributes. Call ________(contact person’s name) at _____(her phone number) for more information! Or, visit our web site ____________. (give web site again)___________.

Radio Interview

You can use this pre-recorded interview and have your radio station add your church, date, and time.  Or, I’m happy to be interviewed by your radio station to help promote the conference. The Program Manager will want information you can obtain from my bio. They will also want to know that I interview regularly on national TV and radio. After visiting with the Program Manager and giving him/her my contact information, please email me the name of the person and their contact information; along with possible dates you discussed for the interview. That way I can check my calendar so we can coordinate a date and time.

Church Calendar

Make sure the event is on your church calendar along with a link to the promotional and contact information so someone can easily register.

Church Website

If possible, have a promotional link on your homepage to a registration/promotional page of the retreat. You can also include a link to my web site to generate interest. Make it easy for women to get information and register!

Church Website “Tell a Friend”

An easy way to spread the word about your event is to have your church’s web master add a “Tell A Friend” button to your event page.

Church Bulletin

Weekly or as often as possible begin including registration and promotional information in your church activities section.

Church Bulletin Inserts

A great way to promote your event is to have an insert in your church bulletin. You may want to use the promotional card.

Church Announcements

Ask if the event and registration contact information can be announced.

Sunday School/Bible Study/Life Group Announcements/Handouts

Find a person in each group to promote your event by handing out promotional cards or registration fliers.

Newspaper

Most papers will give free space for a press release of an upcoming event. You can customize the one provided with your event, date, place, and contact information.

Personal Invitation

Phone calls and personal invitations are important, sometimes over-looked ways of including family, friends, and neighbors. Rather than assuming someone knows about the event and are
coming if they are able, make a point to personally invite people; enough to fill your table or hotel room, etc. Encourage others to do the same!

Invite Sister Churches

Often sister churches would appreciate knowing about your event. Consider forwarding them your promotional material in the event they want to encourage their members to attend. Better yet, get a contact person in each church to promote your event.

Mass E-Mail

An email is a cost-effective way to promote your event. Add a “Tell a Friend” reminder so information about the event can be passed to others not on your database.

Television

Often your local Christian or regular television stations are looking for news to promote. Contact them and see if you or someone on your team can be a guest to share information about your upcoming event. Or, I’m happy to be interviewed, time permitting.

 

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